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Let's look at the environmental background from a larger scope. As one of the most prosperous cities in the world, New York has a variety of races, languages ​​and cultures. Here, cultures merge and adapt. In many cases, ethnic minorities use cultural characteristics as their commercial means and make adjustments to suit the tastes of the general public. However, those cultural resources that cannot allow people to make a living have gradually disappeared.

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New York Common Language Distribution

More than 800 different languages ​​are used in New York. Only 51% of people only speak English at home, and the other 49% speak any of these 800 languages.

Map Citation:NYC OpenData, State of New Jersey, Esri, HERE, Garmin, SafeGraph, METI/NASA, USGS, EPA, NPS, USDA| Data from center for urban research http://www.urbanresearchmaps.org/plurality/blockmaps.htm | NYC OpenData, State of New Jersey,Esri, HERE, Garmin,SafeGraph, METI/NASA,USGS,

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錨點 2
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New York Races Distribution

According to the 2010 Ten-Year Census, 33% of New York City residents are white, Hispanics 26%, blacks 26%, and Asians 13%. 
In New York, the Chinese population is the largest city outside of Asia.

Map Citation: NYC OpenData, State of New Jersey, Esri, HERE, Garmin, SafeGraph, METI/NASA, USGS, EPA, NPS, USDA| Data from center for urban research http://www.urbanresearchmaps.org/plurality/blockmaps.htm | NYC OpenData, State of New Jersey,Esri, HERE, Garmin,SafeGraph, METI/NASA,USGS,

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PIT Question:

Who is being included or excluded?

Then let's reduce the scope. In order to understand people's needs and pain points. We interviewed some ethnic minorities. Zitao Chen is one of them.

Interview with Zitao

Although they live in America for years, his mother and grandma still don’t feel comfortable to speak English. They wish to have more culture activity, like do Tai Chi together. However, when Zitao tried to find a Tai Chi group for his mother, it was very difficult to find.

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User Journey Map

Although they live in America for years, his mother and grandma still don’t feel comfortable to speak English. They wish to have more culture activity, like do Tai Chi together. However, when Zitao tried to find a Tai Chi group for his mother, it was very difficult to find.

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Answer:

Indeed, cultural blending allows people to understand and tolerate various cultures. However, it is difficult for those who are looking for a sense of cultural belonging and want to find friends who share a cultural interest.

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